The changing international market scenario, foster this event format, since it enables the long-term business relationships building and a stable and profitable business trend.
What has been exposed obviously has philosophical bias, but for now, we don’t go in depth. What it’s important to mention, are the consequences that all of this has on the human beings and their relationships, particularly when they interact in a commercial way. Experts admit that emotions play a fundamental role all the time. Information is vital, but it’s equally important to identify with a face, smell, color, taste or other fact, to a brand or company. Highlighting these factors a whole marketing trend called “experience marketing” arises precisely in a world where the increasing automation reveal the need to humanize relationships to achieve a truthful communication, that can also contribute to build long- lasting relationships. And this last sentence represents the Marketplace Americas reason for living; an experience that use the latest tools to give productive time (business meeting time) without forgetting that we are human beings, with common goals and business, who can and want to enjoy the shared environment.
The strategically limited attendance of 60 companies, allows a close relationship that facilitates the business flow among executives from different origin. Different styles, cultures and customs are interacted with the common participant’s interest: Do business and closing long-lasting agreements. The changing international market scenario, foster this event format, since it enables the long-term business relationships building and a stable and profitable business trend.
How can we get it?